Rockstar Energy and GASGAS Launch Partnership for 2025 SMX Championship
A teaser video from GASGAS was posted on Instagram last week, indicating that this collaboration is in the works. The Troy Lee Designs/Red Bull/GASGAS team is no longer.
Today, it's official that GASGAS Factory Racing and Rockstar Energy are teaming up to launch the Rockstar Energy GASGAS Factory Racing Team for the 2025 SuperMotocross World Championship, covering AMA Supercross, Pro Motocross, and SMX Finals—the new #51 GASGAS MC 450F with Rockstar branding debuts at the EICMA show in Milan. The new in-house team will be revealed and detailed later.
The roster is anticipated to feature Justin Barcia for 450SMX, with Ryder DiFrancesco and Casey Cochran for 250SMX, though official details are still forthcoming.
Here is the press release from GasGas Factory Racing:
GASGAS FACTORY RACING AND ROCKSTAR ENERGY™ TEAM UP FOR 2025 SMX WORLD CHAMPIONSHIP
STRIKING NEW PARTNERSHIP BRINGING THE HEAT INTO AMA SUPERCROSS AND PRO MOTOCROSS!
Turn up the heat! GASGAS Factory Racing and Rockstar® Energy Drink will take on a bold new challenge together in 2025, introducing the Rockstar Energy GASGAS Factory Racing Team that will contest the 2025 SuperMotocross World Championship, inclusive of AMA Supercross, Pro Motocross and the SMX Finals series.
- Rockstar Energy GASGAS Factory Racing bringing the heat into 2025!
- Spicy new collaboration for SMX next year rolled out at EICMA show
- #51 GASGAS MC 450F Factory Edition to tease Rockstar Energy livery
Rockstar Energy GASGAS Factory Racing will introduce an epic new in-house team for U.S. competition ahead of next season – full details to be revealed! We’ll be formally unveiling our exciting partnership during this week's 110th edition of the legendary EICMA show in Milan, Italy! Don't miss the #51 dirt bike in its striking new Rockstar Energy livery to get a taste of what's in the works...
Lining up with the RED-hot 2025 GASGAS MC 450F Factory Edition and 2025 GASGAS MC 250F Factory Edition in SMX, Rockstar Energy GASGAS Factory Racing will be certain to make an impact both on- and off-track from the very first gate-drop of the year. That's right, we're already pumped for Anaheim 1 this coming January!
Since first entering the AMA Supercross Championship in 2021, GASGAS Factory Racing has achieved its share of podium-topping success on multiple occasions, first with Justin Barcia winning the 450SX Main Event on debut at Houston that season, and most recently with Pierce Brown picking up the final 250SMX victory of the 2024 season in Las Vegas!
Recognized for its long-standing collaboration with AMA Supercross and Pro Motocross Championship teams in the high-profile North American-based series, Rockstar Energy is taking its involvement to the next level with its newfound GASGAS Factory Racing partnership.
“Rockstar Energy is excited to officially partner with the GASGAS team for the 2025 season, expanding our footprint in SuperMotocross and further deepening our connection to the sport,” says Steve Mateus, director of sports marketing, PepsiCo. “Motorsports, particularly supercross and motocross, have always been central to Rockstar’s brand legacy. This partnership with the KTM Group is not only true to our roots but also represents a powerful step forward as we look to energize and connect with fans on and off the track.”
Above all else, this new partnership underlines the commitment GASGAS has to racing at the highest level. One thing’s sure, GASGAS is fully focused on looking forward and building for the future. Heading into pre-season testing, it’s full steam ahead for Rockstar Energy GASGAS Factory Racing. And, just like GASGAS has done over the last four years, in 2025 we’ll be bringing the heat, the fun, and the good times to stadiums and race tracks across the USA!
As you might have guessed, new GASGAS dirt bikes, heavily inspired by what we’ll have on show at EICMA, are soon to be released. Stay tuned to our social channels and make sure you’re signed up to our newsletter to be the first in line to see what we’ve been cooking up over the last few months.
About Rockstar Energy:
Founded in 2001, Rockstar Energy Drink is committed to understanding the mind-body connection, providing functional energy to keep you moving confidently through every moment. It empowers a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink offers over 40 products and is available in more than 30 countries. For more information, visit www.rockstarenergy.com and unlock your full potential, mind, and body.
